{"id":17463,"date":"2026-01-16T10:01:26","date_gmt":"2026-01-16T09:01:26","guid":{"rendered":"https:\/\/asosafety.com\/neues-jahr-neues-design\/"},"modified":"2026-02-25T08:23:41","modified_gmt":"2026-02-25T07:23:41","slug":"neues-jahr-neues-design","status":"publish","type":"post","link":"https:\/\/asosafety.com\/en\/neues-jahr-neues-design\/","title":{"rendered":"New Year, New Design"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\" id=\"h-unsere-neue-website-ist-live-moderner-klarer-und-naher-an-unseren-losungen\">Our new website is live \u2013 more modern, clearer, and closer to our solutions<\/h3>\n\n<p class=\"has-theme-palette-3-color has-text-color has-link-color wp-elements-00b5e6f3b9e32609c7c593b349518e37\">It&#8217;s here: Our new website is online!<br\/>With the relaunch of our website, we have taken an important step to present ASO Safety Solutions digitally in a contemporary, clearly structured, and user-friendly manner.<\/p>\n\n<p class=\"has-theme-palette-3-color has-text-color has-link-color wp-elements-da10e72d434364f6860d84e12aeca427\">The demands on a modern website have changed significantly in recent years. Therefore, it was all the more important for us not only to revise the design but, above all, to <strong>fundamentally optimize the structure, content, and user guidance<\/strong>. The goal was to provide you with quick, clear, and informative access to our portfolio and solutions.  <\/p>\n\n<h4 class=\"wp-block-heading\" id=\"h-warum-ein-redesign\">Why a Redesign?<\/h4>\n\n<p class=\"has-theme-palette-3-color has-text-color has-link-color wp-elements-357cbe7d5402015516d4011c18e41b41\">The reasons for the redesign were manifold:<br\/>The focus was on a <strong>more modern appearance<\/strong>, <strong>improved clarity<\/strong>, and a <strong>clearer and more understandable presentation of our portfolio<\/strong>. At the same time, it was important for us to update the content, modernize the page structure, and increase <strong>interactivity<\/strong> \u2013 for an overall better user experience. <\/p>\n\n<h4 class=\"wp-block-heading\" id=\"h-was-ist-neu\">What&#8217;s New?<\/h4>\n\n<p class=\"has-theme-palette-3-color has-text-color has-link-color wp-elements-5a10b9fd06412cfd633aa0e7f84192ff\">Our new website impresses with numerous improvements and new content:<\/p>\n\n<ul class=\"wp-block-list has-theme-palette-3-color has-text-color has-link-color wp-elements-f2220fc903c5fa1f58700f05c5189fa4\">\n<li><strong>Modern, fresh design<\/strong><br\/>Clean lines, an uncluttered layout, and a contemporary look ensure better orientation and a pleasant reading experience.<\/li>\n\n\n\n<li><strong>Optimized navigation with a horizontal menu<\/strong><br\/>Thanks to the new menu navigation, you can find the content relevant to you faster and more intuitively.<\/li>\n\n\n\n<li><strong>New Markets &amp; Industries Overview<\/strong><br\/>We now transparently show in which markets our products are used \u2013 supplemented by concrete application examples and suitable solutions. This gives you an even better insight into our expertise. <\/li>\n\n\n\n<li><strong>Expanded Career Section<\/strong><br\/>ASO as an employer is more in focus: In addition to our benefits, employees provide personal insights into their daily work and share their experiences at ASO.<\/li>\n\n\n\n<li><strong>New Group Landing Page<\/strong><br\/>Via a central entry page of the ASO Group, you can now specifically choose whether you want to visit the website of the German parent company or our subsidiaries in the USA or China. This ensures more clarity and faster access to the desired content. <\/li>\n<\/ul>\n\n<h4 class=\"wp-block-heading\" id=\"h-jetzt-entdecken\">Discover Now<\/h4>\n\n<p class=\"has-theme-palette-3-color has-text-color has-link-color wp-elements-221349fddb7b049f78d641cba6940536\">Your feedback is particularly important to us. Please let us know how you like the new appearance and where we can continue to improve. <\/p>\n\n<p class=\"has-theme-palette-3-color has-text-color has-link-color wp-elements-d82f9d2802b012e9d6169a9178d996fc\">Thank you for your trust and interest<\/p>\n<style>.wp-block-kadence-advancedgallery .kb-gallery-type-masonry.kb-gallery-id-15227_40d778-70{margin:-5px;}.kb-gallery-type-masonry.kb-gallery-id-15227_40d778-70 .kadence-blocks-gallery-item{padding:5px;}.kb-gallery-id-15227_40d778-70 .kadence-blocks-gallery-item .kb-gal-image-radius, .kb-gallery-id-15227_40d778-70 .kb-slide-item .kb-gal-image-radius img{border-radius:0px 0px 0px 0px;;}<\/style><div class=\"kb-gallery-wrap-id-15227_40d778-70 alignwide alignwide wp-block-kadence-advancedgallery\"><ul class=\"kb-gallery-ul kb-gallery-non-static kb-gallery-type-masonry kb-masonry-init kb-gallery-id-15227_40d778-70 kb-gallery-caption-style-bottom-hover kb-gallery-filter-none\" data-image-filter=\"none\" data-item-selector=\".kadence-blocks-gallery-item\" data-lightbox-caption=\"true\" data-columns-xxl=\"1\" data-columns-xl=\"1\" data-columns-md=\"1\" data-columns-sm=\"1\" data-columns-xs=\"1\" data-columns-ss=\"1\"><li class=\"kadence-blocks-gallery-item\" tabindex=\"0\"><div class=\"kadence-blocks-gallery-item-inner\"><figure class=\"kb-gallery-figure kadence-blocks-gallery-item-hide-caption\"><div class=\"kb-gal-image-radius\" style=\"max-width:1024px;\"><div class=\"kb-gallery-image-contain kadence-blocks-gallery-intrinsic\" style=\"padding-bottom:59%;\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/asosafety.com\/wp-content\/uploads\/2026\/01\/Screenshot_Mailing_Linkedin_final_DE-1024x605.png\" width=\"1024\" height=\"605\" alt=\"\" data-full-image=\"https:\/\/asosafety.com\/wp-content\/uploads\/2026\/01\/Screenshot_Mailing_Linkedin_final_DE.png\" data-light-image=\"https:\/\/asosafety.com\/wp-content\/uploads\/2026\/01\/Screenshot_Mailing_Linkedin_final_DE.png\" data-id=\"15228\" class=\"wp-image-15228\" srcset=\"https:\/\/asosafety.com\/wp-content\/uploads\/2026\/01\/Screenshot_Mailing_Linkedin_final_DE-1024x605.png 1024w, https:\/\/asosafety.com\/wp-content\/uploads\/2026\/01\/Screenshot_Mailing_Linkedin_final_DE-300x177.png 300w, https:\/\/asosafety.com\/wp-content\/uploads\/2026\/01\/Screenshot_Mailing_Linkedin_final_DE-768x454.png 768w, https:\/\/asosafety.com\/wp-content\/uploads\/2026\/01\/Screenshot_Mailing_Linkedin_final_DE-1536x907.png 1536w, https:\/\/asosafety.com\/wp-content\/uploads\/2026\/01\/Screenshot_Mailing_Linkedin_final_DE-600x354.png 600w, https:\/\/asosafety.com\/wp-content\/uploads\/2026\/01\/Screenshot_Mailing_Linkedin_final_DE.png 1900w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/div><\/div><\/figure><\/div><\/li><\/ul><\/div>\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Our new website is live \u2013 more modern, clearer, and closer to our solutions It&#8217;s here: Our new&#8230;<\/p>\n","protected":false},"author":5,"featured_media":15229,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[],"tags":[241,240],"class_list":["post-17463","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-relaunch","tag-website"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.2 (Yoast SEO v27.3) - 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