Partner Event 2026: Two Days of Exchange, Innovation and Collaboration
Once a year, our international sales network comes together for what has become one of the most important events in our calendar – the annual Partner Event. This year’s edition brought together more than 30 sales partners from 18 countries for two intensive and inspiring days dedicated to strategy, product innovation, and the kind of face-to-face exchange that no video call can replace.
Day 1: Strategy, Projects and a Look at the Numbers
The first day began with a warm welcome and an opening session that set the tone for everything that followed. After a brief introduction, the agenda moved quickly into substance: a Facts & Figures presentation provided our partners with a clear and transparent picture of where we stand as a company, followed by a comprehensive Marketing Update covering our current positioning, campaigns, and communication priorities.
The heart of the afternoon was dedicated to our partners themselves – two in-depth sessions focused on partner projects gave participants the opportunity to present developments from their respective markets, share challenges, and discuss solutions together. This open exchange is one of the most valued elements of the event, as it reflects the collaborative spirit that defines our partnership model.
The day concluded with a Forecast for the second half of 2026, giving the entire group a shared perspective on targets, opportunities, and the road ahead.
After the formal sessions wrapped up, the group set off together for a distillery tour – an evening that combined local culture with the kind of relaxed conversation that only happens away from the conference table. It was a fitting end to a productive first day and a reminder that strong business relationships are built as much outside the meeting room as inside it.
Day 2: Deep-Diving into LISENS Scan
The second day took a different shape – focused, hands-on, and entirely dedicated to innovation. A full-day workshop centred on our radar system LISENS Scan gave participants the opportunity to move beyond theory and into practice.
The morning kicked off with practical training sessions, allowing partners to work directly with the system and build confidence in demonstrating and explaining it to their own customers. A session on Lessons Learned followed, providing honest and constructive reflection on real-world experience gathered so far – what works, what doesn’t, and where the greatest potential lies.
The afternoon turned to the commercial side, with dedicated time on the LISENS Scan marketing strategy: how to position the product effectively, which target groups to prioritise, and how to communicate its key advantages in different markets. The day concluded with a Wrap-up and Feedback round, giving every participant a voice and ensuring that the insights gathered over both days are carried forward into concrete next steps.
A Strong Foundation for What Comes Next
What makes the Partner Event more than just a meeting is the shared sense of purpose it creates. Bringing together partners from across Europe, Asia, the Americas and beyond — each with their own market knowledge, customer relationships and perspective – produces a quality of exchange that is simply not possible any other way.
We would like to express our sincere thanks to all participating sales partners for their commitment, their openness, and the energy they bring to this event year after year. It is this spirit of collaboration that drives our continued growth – and that makes us confident about what lies ahead.
We look forward to welcoming you all again next year.
